Thursday, October 31, 2019

Business law assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Business law assignment - Essay Example e marijuana will still be an illegal drug in other states, businesses are more likely to restrict their operations with Colorado and Washington where it is legal. When it comes to the American legal system, federal law is regarded as a higher authority than state laws as they may not prevail consistently throughout the whole nation, unlike federal law. At many instances, state law comes into conflict with federal law, in which case, a federal preemption is enacted where the state law is invalidated in the light of their inconsistencies (O’Reilly, 72). The legal aspect revolving any business is an important determinant of its activities and operations, as they occur in compliance or in conflict with the state order or law. The legalization of pot opened way for new business and ventures as investments poured into the relatively infant area of legalized business activity. One aspect of marijuana legalization is the end of illegal criminal activity associated with underground marijuana sale. With the new development, businesses are hopeful of generating high profits with new business ideas revolving around marijuana. Apart from its use as a recreational drug, marijuana is also known for its helpful medicinal properties. Due to this purpose, marijuana research centers could be established to carry out further research as to its use for curing diseases and healing some form of cancers. According to the White House, a number of states possess laws regarding medical usage of marijuana with Colorado and Washington completely legalizing its usage (n.pag.). A factor to consider is the dual status which implies that states other than Colorado and Washington still treat marijuana as an illegal drug, whose sale and trade is a criminal act. With its legalization in Colorado and Washington, it is evident that the marijuana related business is thriving. However, the nature of such businesses should be restricted within due to the legalities. This means that any marijuana

Tuesday, October 29, 2019

The Phoenix hospital Essay Example for Free

The Phoenix hospital Essay The Phoenix Hospital has asked me to create a computer application to replace the existing manual one. In this system patient details have to be kept and information about borrowing of equipment. Records must be kept of what equipment has been borrowed, by whom and when, and also if any equipment is not available because it is being repaired. Aim My aim is to successfully create a database for the hospital, which they can4 use on an everyday basis. The database will need to: Ability to store details of equipment. Item code to identify the item and the type of equipment.   For each piece of equipment it must find:- whether it is available, being repaired or out on loan if on loan, to whom and at what address or ward number if on loan, when is it due to be returned or the loan renewed if being repaired, when was it sent for repair   Produce a hard copy of the above information for any piece of equipment.   Equipment is lent out for a 6- week period, this can be renewed for periods of 6 weeks.   Patients may have more than one piece of equipment on loan at a particular time.   At any one time, about half the equipment will be out on loan and 1 or 2 pieces will be in for repair. Names and addresses of patients are to be invented. Ward numbers are W1- W10. At the end of each week, a full report of the location of all equipment is to be produced. If equipment is due for return or renewal during the following week, that patient will be contacted. There is a standard letter for this purpose. Design Definition of Data Requirements I need to design tables, forms and queries which will enable me to meet the above aims. Record Structure Patient Table Field Name Data Type Field Length/ Format Validation Rule Input Mask Patient id AutoNumber Long Integer Title Text 5   Forname Text 50- Surname Text 50   gender Text Loan ID Number Long Integer   Item ID Text 50 Returned Yes/No   Figure 6 Loan Table Record Structure Design of Forms Patient Form Figure 7 Design of Patient Form Equipment Details Form Figure 8 Design of Equipment Details Form Welcome Screen Form Figure 9 Design of Welcome Screen Repair Form Figure 10 Design of Repair Table Design of Reports Locations Report Figure 11 design of Locations Report Equipment on Loan at End of Week Report Figure 12 Design of Equipment on Loan at End of Week Report Security and Integrity of Data Security and integrity are very important aspects of a database. I have made sure the database is secure from hackers, thieves and from general mistakes messing up the system. Security can be done using passwords to keep out people who shouldnt access areas. There are different levels of access rights these are read-only, Read/Write and No Access. Backup can help keep hold of important data in the event of the system being destroyed. Therefore the more frequently that backups are done the better. Integrity will minimize the amount of errors going into the system. Validating data in the database will help keep it in good working order and make it easy to search for data when needed.

Sunday, October 27, 2019

Chronic Obstructive Pulmonary Disease (COPD) in the Elderly

Chronic Obstructive Pulmonary Disease (COPD) in the Elderly As a response of two main factors, which are ageing population and exposure to risk factors, the prevalence of chronic obstructive pulmonary disease (COPD) is rising worldwide. In fact, the disease is a challenge for public health and health care system because it demands high costs (Lisspers, Johansson, Jansson, Larsson, Stratelis, Hedegaard, Stallberg, 2014). Besides, the American Lung Association (2013) reinforces that the COPD is the third leading cause of death in the United States. Data from 2007 showed that nearly 125,000 deaths nationwide occurred in response this disease, so it represents one COPD death approximately every four minutes. In addition, underlined in these numbers, many clients are not diagnosed or managed correctly, so the process to educate the client and the client knowledge are fundamental to eliminate risk factors and promote better quality of life for whom has been diagnosed with this pulmonary disease (Lisspers, et al., 2014). Throughout the course of th is paper, some information will be described as the following: client’s information, description and clinical manifestation the client’s disease, the client’s prescription, and nursing diagnoses and intervention, which applies to this client. Client’s Information Firstly, fundamental information about the client is necessary to be investigated and understood to proceed the diagnose and manage. Client’s history must provide knowledge to link present manifestations to past situations, and these will conduct to better management and promotion for future interventions. Patient Mrs. S., 82 years old, married, retired, catholic, and level of education restricted (not concluded high school). She was hospitalized as a result of pneumonia after being diagnosed with productive cough, which was with yellow secretion; and her temperature was 38.5oC. In her health history, she related that she was diagnosed with chronic obstructive pulmonary disease (COPD) although Mrs. S. could not specify the time when these diagnoses occurred. Mrs. S. was not alcoholic and smoking. She has related that at home, she uses medication (not specified) to relieve pain when it is necessary. In addition, she has related that she was not allergic and was responding well front the hospitalization. During her physical examination, she presented as following information: patient was LOC and verbalizing with difficulty because of gas exchange. She was using oxygen therapy by the spectacle-type nasal catheter with 2L/min; RR 32 and tachypnea; HR 81 bpm and normocardic; BP 130/70 mmHg and normotensive; temperature 38,5oC and febrile; and saturation SpO2 90%. Skin: dehydrated, normal colored, turgor characteristic of her age, hematoma in member superior left because of the catheter for serotherapy. In the moment, the catheter was salinized. The nervous reflex was preserved, full and firm pulse, rhythmic. Cranium: it was not present alterations and was hygienic. Pupils were isochoric and photo reactive. Thorax: plan, symmetric, thoracic expansion kept, symmetrical breasts characteristic of senescence. Lung: vesicular murmur and stridor presented in bilateral basis; pulmonary auscultation: normal sounds, regular rhythm in regular rhythm of two. Abdomen: it was plan, palpable in ascend ing loop, Blumberg/Cystic/McBurney negatives. Genito- urinary: paravaginal and perianal presented dermatitis. Eliminations: faeces twice by day with pasty aspect. Urine in grand quantity in diaper, dark yellow and characteristic smell, not related pain to urinate. Alimentation: hyposodic diet, oral, preserved appetite. Water ingest around one liter by day. Activity and sleeping: restrict movements and perambulation with family help difficulty to sleep. Security and protection: Braden’s scale with 16 points – low risk. Comfort: related pain – number six in the right shoulder. Client’s Physiopathology Secondly, understanding the Mrs. S’s history and results of the physical examination can provide an overview about the physiopathology because it must define connections among disease route. These connections are linked to the quality of life to know better about pneumonia and COPD. Pneumonia is an inflammation of the lung parenchyma caused by different microorganism agents (Hinkle Cheever, 2010). In relation to Mrs. S. the according to the drugs prescribed the hypothesis is that the pneumonia is caused by a type of bacteria, which is inhaled by ambient air, where an upper airway bronchoaspiration occurred with colonization this bacteria, so this type of bacteria did a migration to lower airway and colonization in the bilateral inferior lobule region. For instance, some risk factors can be applied for pneumonia. Two age groups at highest risk are infants/children and older people. These risk factors can be a chronic disease, for example, asthma, COPD, and heart disease; suppressed immune system, which can be developed by drug treatment and/or diseases (HIV/AIDS), and surgery; smoking; and client being placed on a ventilator during hospitalization. Still, some signal and symptoms presented because of pneumonia are fever, sweating, hypothermia (in older adults and people with weakened immune system), cough (can be productive or not), chest pain during cough and/or deep breathing, shortness of breath, fatigue, muscle aches, nausea and vomiting (most common for infants/children), and mental awareness (most common for seniors) (Hinkle Cheever, 2010). Another pathology presented in Mrs. S. was Chronic Obstructive Pulmonary Disease is characterized by Lewis, Dirksen, Heitkemper, Bucher Camera (2014) as an airflow limitation, which is not reversible. This airflow limitation is progressive and related to an abnormal inflammatory response of the lungs to noxious particles or gases. COPD is composed of three different pathologic processes, which can possibly combine to develop the clinical case. They are: chronic bronchitis, emphysema, and asthma. The pathophysiology involves gradual destruction of alveolar septum and destruction of the lung parenchyma, which increase the incapacity to provide gas exchange among alveolus and blood. The definitions of the three possible pathology are: a) chronic bronchitis: it describes as an excessive production of mucus in the bronchial tree, and it has chronic productive cough or recurrent during unless three months by year, which is two years consecutive; b) emphysema: it is understood how an anatomic alteration, which is characterized with abnormal alteration in the air spaces distal to the terminal bronchioles, and it is accomplished with destructives alterations in the alveolar walls; c) asthma: it is a chronic inflammatory disease, which is characterized with lower airway hyper responsiveness and variable limitation in the air flux. It can be spontaneously reversible or with treatment. Asthma has clinical manifestation by recurrent episodes of wheezing, breathlessness, chest tightness, and coughing (Hinkle Cheever, 2010). Furthermore, according to Hinkle Cheever (2010) some risk factors are related to COPD can be: first, cigarette smoking, which is considered the major risk factor. Second, occupational chemicals and dusts, which involve two main factors air pollution and infection – air pollution is a problem for urban people although a comparison among cigarette smokers and air pollution, the first has a high level of influence. Thrid, heredity, which is a deficit in the ÃŽ ±1 –Antitrypsin (AAT) deficiency autosomal recessive disorder), but it is only 1% 2% in the United States. Last one, aging: where some degree of emphysema is common in older adults, even non-smokers. Also, some signals and symptoms must be present in the client, who has COPD. These signals and symptoms can be shortness of breath, wheezing, chest tightness, chronic cough, which produces excess mucus, respiratory infection, lack of energy, cyanosis, and weight loss, which must be in the chronic stage. These symptoms and signals must varies person to person, and they can be present on worse stage in some parts of the day. After all, a connection is applied between COPD and pneumonia. Both diseases have a rouge link. First, COPD provides to people, who have this pulmonary disease, a facility to contract pneumonia and difficult to diagnose pneumonia because of similar signals and symptoms. Also, COPD does a difficulty treat pneumonia because the patient has a restriction in his/her immune system, so the antibodies cannot provide the adequate defense. Another situation is inflammation and irritation present in the lungs of COPD, so pneumonia increases these both factors and restricts more the breathing and oxygen exchange. In relation to the diagnoses, if pneumonia is diagnosed early, the recovery can be more satisfactory although COPD restricts it. In fact, management with antibiotics to promote better recovery and care needs to be applied, and prevention must be considered by the client and health professional, so vaccine must be used a method of prevention (Lewis et al, 2014). Client’s Prescription Thirdly, the physician provided prescriptions to the client. Mrs. S’s. physician provided a medical prescription based on her diagnosed (COPD and pneumonia) to provide adequate management and recovery. The physician requested lung X-ray, which showed the presence of opacity in the lower thirds as a result of pneumonia. The medications were: 1- Dipyrone 2ml + 10 ml of distilled water (IV), every 6 hours if pain or fever; 2- Omeprazole 20mg (oral) on an empty stomach, in the morning; 3- Rocephin 1g + 100ml (IV) of saline 0.9%, every 12 hours; 4- Levofloxacin 500mg (IV), every 24 hours; 5- Bamifylline 300 mg (oral), 8 a.m. and p.m; 6- Nebulization therapy with saline 0.9% 5ml + Atrovent 35 drops + Berotec 5 drops (inhalation), every 6 hours; and 8- Oxygen therapy by spectacle-type nasal catheter with 2L/min if saturation ≠¤ 90%. Consequently, some interventions can be understood by this prescription. The medication aspects understand that Mrs. S. was doing management of the presented and the subsequent disease. Medication for pain helps to relieve the discomfort caused by the difficult to breathe and the intercostal muscles, and bronchodilator drugs help to facilitate the air passage, so the air volume in the upper and low airway and gas exchange in the alveolus will increase, and it helps in the chronic disease keeping a bronchodilation the airway (promotion of the health conditions). Antibiotic medication works to eliminate the pathologic agent, which provided pneumonia. The drug referent to proton pump inhibitors is utilized to prevent stomach injuries because of antibiotic therapy (Deglin Vallerand, 2013). Nebulization helps to humidify airway. Oxygen therapy provides a supplement of oxygen to increase the available quantity in the alveolus (Potter Perry, 2009). Likewise, chest x-ray was asked to clarify and provide adequate diagnostic for Mrs. S., and it confirmed what part and the expansion of the lungs had pneumonia (presence of opacity in the lower thirds). Another factor to ask for this exam is because of the COPD, so it helps the physician to evaluate shortness of breath, support the diagnosis, and analyzes for advanced emphysema (Kee, 2010). Furthermore, pharmacology should have attention to Mrs. S. because she had a variety of medications during hospitalization, so nurses must know medication information such as main effect and nursing care for this client. The according with Deglin Vallerand (2013) Mrs. S’ medications are described as follows: Dipyrone 2ml + 10 ml of distilled water (IV), every 6 hours if pain or fever. Main effect: it is an analgesic and antipyretic. Nursing care: Teaching the client about the side effects related to use this medication. Side effects that are more common are allergy and/or breathing discomfort; if it is present, the nurse immediately communicates the physician. This medication must be administrated if the patient refers pain or fever, so the nurse is responsible to verify vital signs and pain scale. Omeprazole 20mg (oral), an empty stomach, in the morning. Main effect: it provides protection for the gastric wall because of the high quantity of medicaments administrated. Nursing care: The nurse asks the patient about allergy. Nurse administrates one hour before breakfast (according to the physician’s prescription). Rocephin 1g + 100ml (IV) of saline 0.9%, every 12 hours. Main effect: it is an antimicrobial to act in gram negatives. Nursing care: Medicament reconstruction must be in saline 0.9%. The administration needs to be slow (minimum 30 minutes). Levofloxacin 500mg (IV), every 24 hours. Main effect: it is an antimicrobial. It is used for the treatment of pneumonia. Nursing care: The nurse must administrate the medication slowly. The nurse should orient the client about side effects such as nauseas and vomiting. The nurse must not administrate other antimicrobial drug in the same time. Bamifylline 300 mg (oral), 8 a.m. and p.m. Main effect: it is a bronchodilator. Nursing care: The nurse should monitor for drug hypersensitivity. The nurse should assess for low bone density and periodically during therapy. Nebulization therapy with saline 0.9% 5ml + Atrovent 35 drops + Berotec 5 drops (inhalation). Main effect: Atrovent acts as a bronchodilator (parasympathetic nervous system), and Berotec acts as a bronchodilator (sympathetic nervous system). Nursing care: Nebulization needs to be done according to the physician’s prescription. The nurse should monitor for side effect such as tachycardia. Nursing Diagnoses and Interventions Finally, Wilkinson Ahern (2009) emphasize that nurses provide their actions using the Nursing Care Systematization, which consists in to analyze the affected client’s conditions and to implement actions to restore his/her normal conditions of daily life. Indeed, Mrs. S’ nursing diagnoses and interventions could be applied, so these actions are described as a follower: Ineffective Breathing Pattern: inspiration and expiration that do not provide adequate ventilation, which is characterized by increased restlessness, oxygen saturation decreased, and using accessory muscles for breathing. Thus, the goal is to provide adequate ventilation pattern. Interventions: Keeping superior airway clear, so it can be done using a suction catheter where necessary. The position of the patient where he/she feels a relieve in dyspnea. The client has a frequent stimulating change of position in bed, keeping elevation in the headboard, and stimulating deep breathing and cough. If necessary, the client can use oxygen therapy, which is conform physician’s prescription. It can be offered by spectacle-type nasal catheter. This catheter must be changed every 24 hours if the presence of secretion. The nurse should monitor humidification the oxygen for oxygen therapy. 2- Ineffective Airway Clearance: client’s inability to clear secretions or obstructions from the respiratory tract to keep a clear airway when it is presented, which is characterized by adventitious breath sounds, changes in the respiratory rate and rhythm, cyanosis, dyspnea, and absent cough. As a result, the goal is to keep or perform a clear airway. a) Interventions: i. Teaching the client how to provide adequate coughing. It can use specific techniques to perform such as tapotement. ii. Encouraging ambulation, so it helps the client to eliminate lung’s secretion and facilitate breathing. iii. Encouraging the client does a deeply breathing, coughing, and teaching him/her the importance to do this. iv. Checking for client’s hydration, it must be adequate because dehydration difficult to breath and eliminate airway secretion. 3- Risk for Infection: it is related to increased environmental and pathogens exposition, invasive procedures, and a deficit in knowledge to avoid pathogen’s exposition. Therefore, the goal is to prevent hospital infection or sepsis. a) Interventions: i. The nurse should monitor and check for local and systemic signs and symptoms of infection. ii. Providing adequate hydric and nutritional ingest. The nurse can stimulate the client to keep adequate alimentary ingest, orient the client and his/her family about the necessity of adequately ingest of fibers, vitamins, proteins, and water. iii. The nurse must teach the client and his/her family about signs and symptoms of infection, so they can go to a health professional, who will evaluate it. The discharge plan and education about health habits must be presented and constructed during the hospitalization with the client and his/her family, so it will provide adequate management and quality of the life for the client (Ackley Ladwig, 2014). In brief, in the following paper was described Mrs. S’s historical and physical examination, her physiopathology, her exams and medicaments, and nursing diagnoses and interventions about COPD and pneumonia once both diseases were presented by Mrs. S. Besides these processes, nurses provide their diagnoses and interventions in the heath plan to care and provide promotion and prevention for the client, who was diagnosed with pulmonary disease. Nurses must continue to implement their nursing diagnoses and interventions with doing research because it is fundamental for the health care system to improve quality of recovery and life for clients and their family.

Friday, October 25, 2019

Free Speech in Cyberspace :: Technology Internet Computer Essays

Free Speech in Cyberspace ABSTRACT: Reno v. ACLU, the 1997 landmark decision by the United States Supreme Court providing sweeping protection to speech on the Internet, is usually discussed in terms of familiar First Amendment issues. Little noticed in the decision is the significance of the ontological assumptions of the justices in their first visit to cyberspace. I analyze the apparent awareness of the Supreme Court of ontological issues and problems with their approaches. I also argue that their current ontological assumptions have left open the door to future suppression of free speech as the technology progresses. Ontology is significant because zoning in the physical world has long been recognized as a way to segregate "adult" entertainment from minors. So far, at least, the justices seem to agree that such zoning is not possible in cyberspace, and therefore that adult zones for certain forms of expression are not possible. But this conclusion is far from settled. The degree of free speech on the Inter net in the future will depend on whether or not our ontological understanding of cyberspace supports such zoning or renders it incoherent or impossible. Reno v. ACLU is the 1997 landmark decision by the U.S. Supreme Court providing sweeping free speech protection on the Internet. Understandably, commentators from legal and political spheres have discussed the case in terms of familiar First Amendment issues, including precedents from telecommunications law, the long-recognized exception to free speech for "obscenity," and concern for the exposure of children to inappropriate materials. Little noticed in the decision is the significance of the ontological assumptions of the justices in their first visit to cyberspace. I will analyze their apparent awareness of ontological issues and problems with their approaches. I also will argue that their current ontological assumptions might have left open the door to future suppression of free speech as the technology progresses. How do ontological assumptions open the door to censorship? Zoning in the physical world has long been established as a way to segregate "adult" entertainment from minors, as with the creation of adult book store and entertainment zones. So far, at least, most of the justices seem to agree that such zoning is not possible in cyberspace, and, therefore, that adult zones for certain forms of expression are not possible either. But this conclusion is far from settled. The degree of free speech on the Internet in the future will depend on whether or not our ontological understanding of cyberspace supports such zoning or renders it incoherent and thus impossible.

Thursday, October 24, 2019

Marketing and Ideas Essay

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B (Business to Business) Branding is a term used in marketing. B2B Marketing Plan – Goals & Objectives * Introduce my company to the market (develop company brand) * Introduce my products or services to the market * Introduce a new product/service to an existing market or markets * Introduce a new product/service to a new market? * Increase my market share * Stop market share erosion from competitors * Develop new market segments for my product/service * Increase profit margins * Improve my product service sales mix * Implement a new small business pricing strategy Differences Between B2B & B2C Marketing There are vast differences in business to consumer marketing, known as B2C, and business to business marketing, known as B2B. These two types of marketing differ in the mediums, strategy and techniques employed. They also differ in their approaches, with consumer marketing attempting to reach the most consumers as possible, while business marketing attempts to reach a small slice of target customers. Marketing Appeal * Consumer and business marketing use different strategies to appeal to their consumer base. Consumer marketing by definition is for the masses and appeals to base needs and wants. Whether it is for laundry detergent or a high-end watch, consumer marketing must play up the lifestyle-enhancement features of their product. Business marketing, on the other hand, appeals to practical concerns, such as cutting costs or growing revenue. For example, a software product that can eliminate manufacturing redundancies appeals to business owners’ desire to increase efficiency. Marketing Strategies * B2C and B2B marketers use different strategies to appeal to their  market segments. Consumer marketers try to capture the most â€Å"eyeballs† as possible, using metrics such as viewers, market share and pay-per-impression. Business marketers prefer to know that their target consumer is being reached and do not care as much about the total number of views. These marketers seek out niche publications, websites and TV shows that will be viewed mostly by a particular business segment. Advertising Mediums * Consumer and business marketers choose different mediums to reach their clients. For example, a business marketer would be eager to sponsor an industry awards show or trade conference. They might also advertise in a niche trade magazine. A consumer marketer, meanwhile, seeks to maximize exposure with the most widely viewed mediums. The Super Bowl, which brings in about 100 million viewers each year, is a consumer marketers’ dream. Product – vs. People-Driven Marketing A critical difference between B2C and B2B marketing involves the way the purchaser connects to the brand. Consumer-driven marketing is based on a connection with the product to drive the brand. Business marketing is based on the relationship between individuals to propel the brand forward. If you are choosing a corporate legal firm to represent your company, for example, you want to know and trust your attorneys. You need to meet them and gain a feel for the services they offer. On the other hand, consumer marketing is driven more by the price, quality and personal satisfaction that a product can provide. B2B Marketing Ideas Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. I’ve listed a few ideas below. Email Marketing Email marketing currently boasts one of the highest returns on investments  (ROI) in the marketing arena–currently a whopping $43 for every $1 spent, according to the Direct Marketing Association. The old trend use to be to buy a huge email list and blast them with your message. But since the CAN-SPAM law has been enacted, it is now illegal to email people without their permission. However, there are still ways to grow an in-house email list that can generate results. Search Marketing * Many B2B companies are using search engine marketing, both paid and organic (not paid), to generate traffic to their websites and landing pages. While going to a phone book might be the â€Å"search† method of the past, doing an online search using Google, Yahoo or Bing is what people do now when looking for potential business clients. Social Media Marketing * Sites like Facebook, Twitter and LinkedIn offer businesses a variety of ways to provide valuable content, engage their audience where they are and generate referrals quickly. While some may think these sites are strictly for business-to-consumer (B2C) enterprises, the B2B presence is growing. LinkedIn, especially, is a business social networking tool. The popularity of these social networks stems from the huge potential for word-of-mouth. It’s all about creating a positive buzz online about your brand that draws people to you. Blogging * Previously just the online journals of the cat lady, blogs, or Web logs, are now big business. According to Technorati’s State of the Blogosphere report for 2008, they have indexed 133 million blogs since 2002, and they range from personal to business. Business blogging provides a way to showcase news and products, demonstrate your knowledge as a thought leader, and provide information that is valuable in your industry. Great content will pull visitors to your site, where you have the opportunity to develop trust and loyal customers. Conclusion * Marketing has not only made a fundamental shift from push (interrupt audience with your message) to pull (attract people to your message) marketing in the B2C arena, but in the B2B arena as well. The tips listed  above, when done correctly, can help draw business clients to your message, service, product and brand.

Tuesday, October 22, 2019

Cultural Background Summary

Personal Cultural Background A person’s identity is unique and has a foundation of various sources. These sources may be different for every person, ranging from a person’s upbringing to a person’s religion. This paper will define cultural background and examine the multiple sources that make up my own personal cultural background that helped mold my individual identity. Furthermore, the paper will speculate on the extent to which my current identity has been molded by assimilation, acculturation, or climate of pluralism. People are unique because no one identity is the same. Every person has his or her own unique identity, which are created by a person’s cultural background, or personal experiences. Cultural background is a primary source of identity. Self-definition, expression, and sense of group belonging are aspects of a person that derives partly from his or her cultural background. An individual’s cultural background, or personal experiences, influences the individual’s behavior, attitude, values, and way of thinking. Although numerous people can experience same situations, the individuals’ perceptions of the events are what make the experiences different from one another. For example, two students take the same test and they both fail; however, one student decides to start studying harder and the other student drops out of school. Both students had two experiences that were the same (e. g. the test and failing), however, the students had two different outcomes (e. g. studying harder and dropping out of school). Next, the paper will examine the multiple sources of my cultural background. My personal cultural background that makes up my identity consists of multiple sources. These sources have influenced me to live the type of lifestyle I live; to behave the way I behave; and to perceive the world the way I do. Several environments have contributed to my cultural background. These environments consists of my family and upbringing, school, church, past relationships, work, and past life experiences. Each of these environments played an important role in how I view the world and have instilled in me morals, ethics, and values. Although these sources have been influential in my life getting me to the point I am currently at in my life, life experiences have the potential and power to change how I perceive the world and my behavior, ethics, and values. My upbringing and the various environments I have been in have helped me evolve into my own individual person. These sources have allowed me to be able to â€Å"think outside the box† of societal norms. My family and other interpersonal relationships have been the most influential part of my current identity. These relationships have taught me respect, ethics, values, and, communication skills. Additionally, these relationships have taught me to be able to adapt successfully to change; to strive for the best and to be the best person I am capable of being; and to not settle for less than my own standards. A person’s cultural background is created by personal experiences individuals go through. However, the individual’s perception of those experiences is what makes every individual different and unique. My own personal cultural background consists of sources such as my personal upbringing, personal religious beliefs, personal values, and personal ethics. My current identity has been molded by pluralism and multiculturalism, or processes that except experiences that alter existing behaviors and beliefs. As cultures continue to interact and intertwine, cultural identities and personal identities will always be constantly changing.